Testimonials Create Trust Between Your Business And Potential Clients

Written By: Ray L Perry on March 12, 2010 No Comment

Testimonials can positively impact your marketing more than any other single type of information marketing.

You can use testimonials with your other information marketing techniques to impact your potential clients and move them make a purchase. Showing that your previous clients have been satisfied with their experience is a great way to help new customers trust you and feel comfortable working with your company. A lack of customer testimonials will make your company appear less trustworthy and unreliable. Make sure to use them in order to build confidence in your leads and encourage them to contact you.

Traditional marketing techniques, such as sending direct mailings or printing brochures, do not have the power that real life customer testimonials do. While a company’s statements about itself are often met with skepticism, the comments made by a third-party carry much more believable weight. You will be better able to attract a variety of clients if you present them with several different customer experiences that they will be able to relate to.

When using testimonials in information marketing it is important to pay attention to certain aspects. The weight of the testimonial will be much greater if you can get one from an industry leader in the field you are aiming to serve. If your company’s testimonials come from someone with equal or higher prestige than those you are targeting, they will be very effective. Testimonials are most effective when you can use the name of the company and can quote an executive or the owner. Depending on the industry, the area in which your company is located and the monetary investment involved, a potential buyer may even contact the person who has provided the testimonial for further information.

If you are looking to add testimonials to your website, brochures or other marketing documents, be sure you select them carefully. Choose only glowing testimonials, bearing in mind that you can take excerpts from them instead of using the entire testimonial. If you service multiple industries or have a variety of products or services, make sure to use different testimonials representing as many of them as possible. By having strong testimonials that come from influential firms and people, your company will stand out from the competitors.

Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about testimonials at www.MarketBlazer.com.